Australia's e-cigarette market surged to AUD 492 million in 2024 and is projected to hit AUD 790.5 million by 2033, driven by a 5.41% CAGR (2025–2033). Social media's pervasive influence – reaching 78.3% of Australians in 2024 – has normalized vaping culture among youth, while perceptions of e-cigarettes as safer tobacco alternatives fuel adoption. Disposable and modular devices dominate the landscape, with flavored options and customizable nicotine strengths appealing to evolving preferences. As innovation accelerates, brands compete through cutting-edge technology and diverse product portfolios. This guide analyzes 2025's top-performing vape brands shaping Australia's booming industry.
Why Vaping Is Growing in Australia
The Australian e-cigarette market is experiencing significant growth, driven by technological innovations, evolving consumer preferences, and the emergence of influential brands.
Technological Innovations Driving Market Expansion
Manufacturers are continually introducing advanced features to meet the diverse needs of consumers. Modern e-cigarettes now offer:
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High Puff Counts: Devices like the ALIBARBAR INGOT 9000 provide up to 9,000 puffs, catering to users seeking longevity in their vaping experience.
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Enhanced Battery Life: Long-lasting batteries ensure that users can vape throughout the day without frequent recharging.
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Diverse Flavor Profiles: A wide range of flavors appeals to various taste preferences, enhancing user satisfaction.
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User-Friendly Designs: Sleek and ergonomic designs make devices more appealing and convenient to use.
These innovations have made e-cigarettes more accessible and attractive to a broader audience, contributing to market growth.
Market Impact and Consumer Adoption
The perception of e-cigarettes as a safer alternative to traditional tobacco products has led to increased adoption among Australian consumers. The convenience of disposable devices, coupled with the ability to customize nicotine levels and flavors, has further fueled this trend. Social media platforms have also played a role in popularizing vaping, especially among younger demographics.
Leading E-Cigarette Brands in Australia (2025)
Several brands have emerged as market leaders in Australia's e-cigarette industry:
1. IGET
IGET has established itself as a prominent brand, known for its high-quality disposable vapes with impressive puff counts. Models like the IGET Bar 3500 offer a balance of performance and affordability, making them popular among both novice and seasoned vapers.
2. ALIBARBAR
ALIBARBAR's INGOT series, particularly the INGOT 9000, has gained popularity for its long-lasting performance and rich flavor options. The brand's commitment to innovation and quality has solidified its position in the market.
3. RELX
RELX is renowned for its sleek design and advanced technology. The RELX MagicGo 8000, for instance, combines a compact form factor with a powerful battery, catering to users seeking both style and substance.
4. JUUL
JUUL continues to be a significant player in the Australian market, offering a range of products that emphasize simplicity and user experience. Its devices are particularly favored by those transitioning from traditional cigarettes to vaping.
5. AL FAKHER
AL FAKHER, traditionally known for its shisha products, has ventured into the e-cigarette space, bringing its expertise in flavors to the vaping community. Its products are gaining traction among users seeking a unique and flavorful experience.
Top Vape Brands in Australia in 2025
1 IGET
Brand Overview:
IGET has established itself as a prominent player in the Australian vaping market, known for its user-friendly disposable devices that cater to both beginners and seasoned vapers.
Key Features:
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High puff counts, with models like the IGET Bar Plus offering up to 6,000 puffs.
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Sleek, lightweight design for portability.
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Wide range of flavors, including Cool Mint and Tropical Rainbow.
Popularity Reasons:
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Affordable pricing appeals to budget-conscious consumers.
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Consistent performance and flavor delivery.
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Easy to use, making it ideal for those new to vaping.
User Feedback:
Many users appreciate the balance between quality and cost, noting the device's reliability and satisfying flavor profiles.
2 ALIBARBAR
Brand Overview:
ALIBARBAR has gained significant traction in Australia with its high-capacity disposable vapes, combining advanced technology with user-centric designs.
Key Features:
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Models like the INGOT 9000 offer up to 9,000 puffs.
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Smart features, including app control and vibration notifications.
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Rechargeable 660mAh Type-C battery.
Popularity Reasons:
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Bold and authentic flavors, such as Strawberry Ice and Mango Tango.
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Leak-proof construction ensures a mess-free experience.
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User-friendly, draw-activated design without buttons.
User Feedback:
Users commend the brand for its flavor quality and ease of use, highlighting the device's convenience and performance.
3 RELX
Brand Overview:
RELX is renowned for its sleek design and innovative technology, offering a premium vaping experience tailored to modern users.
Key Features:
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Sleek, ergonomic designs with long battery life.
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Variety of flavors catering to diverse tastes.
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Advanced technology ensures consistent vapor production.
Popularity Reasons:
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Stylish aesthetics appeal to fashion-conscious consumers.
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User-centric design makes it accessible for both novices and experienced vapers.
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Commitment to innovation and quality.
User Feedback:
Australian users praise RELX for its satisfying and flavorful experience, noting the brand's reliability and sleek design.
4 JUUL
Brand Overview:
JUUL has been a significant player in the global e-cigarette market, known for its compact design and straightforward user experience.
Key Features:
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USB-sized, lightweight design.
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Simple operation with replaceable pods.
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Consistent nicotine delivery.
Popularity Reasons:
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Discreet and portable, making it convenient for on-the-go use.
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Easy to use, appealing to those transitioning from traditional cigarettes.
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Strong brand recognition and trust.
User Feedback:
Users appreciate JUUL's simplicity and effectiveness, though availability in Australia may vary due to regulatory considerations.
5 AL FAKHER
Brand Overview:
Originally renowned for its premium hookah tobacco, AL FAKHER has expanded into the vaping market, offering high-quality e-liquids and devices.
Key Features:
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Products like the Crown Bar provide up to 8,000 puffs.
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Designed for direct-to-lung (DTL) vaping, delivering intense flavor and vapor.
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Sleek, ergonomic designs with long battery life.
Popularity Reasons:
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Authentic flavors resonate with shisha enthusiasts.
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High puff counts offer extended usage.
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User-friendly devices suitable for both beginners and seasoned vapers.
User Feedback:
Australian users value AL FAKHER's rich flavors and robust performance, noting the brand's successful transition from traditional shisha to modern vaping.
Which Vape Brand Suits You Best?
| Brand | Price Range (AUD) | Flavors Available | Device Type | User Rating (★/5) | Rechargeable |
|---|---|---|---|---|---|
| IGET | $15–$65 | 20+ flavors | Disposable | ★★★★☆ (4.3) | ❌ (mostly not) |
| ALIBARBAR | $20–$85 | 25+ flavors | Disposable | ★★★★☆ (4.5) | ✅ (Type-C) |
| RELX | $40–$80 (kit) | 10–15 pod flavors | Pod system | ★★★★☆ (4.4) | ✅ |
| JUUL | $50–$95 (kit) | Limited (4–8) | Pod system | ★★★☆☆ (3.8) | ✅ |
| AL FAKHER | $45–$75 | 15+ flavors | Disposable | ★★★★☆ (4.2) | ✅ |
IGET: One of the most cost-effective options, ideal for beginners. Most devices are disposable, offering hassle-free convenience.
ALIBARBAR: Known for diverse flavor options and advanced tech features like Type-C charging, appealing to tech-savvy users.
RELX: A mid-to-high-end brand with consistent flavor delivery and sleek designs, favored for premium build quality.
JUUL: An established player but loses traction in Australia due to limited flavor variety and lower cost efficiency.
AL FAKHER: Leverages shisha expertise to create bold-flavored vapes with performance-driven designs for intense taste lovers.
Summary: Each brand offers distinct series catering to different preferences and usage scenarios. While price ranges provide a general guide, actual costs may vary depending on purchasing channels.
Where to Buy These Vapes in Australia
Finding a reliable source to purchase e-cigarettes is just as important as choosing the right brand. Below is a list of official websites and trusted Australian retailers where you can shop these popular vape brands safely and conveniently.
Official Brand Websites
| Brand | Official Website | Notes |
|---|---|---|
| IGET | igetvape.com | Full product line, new arrivals, global delivery |
| ALIBARBAR | alibarbar.com | Latest devices, flavor updates |
| RELX | relxnow.com | Official kits, accessories, warranty info |
| JUUL | juul.com | Note: availability may vary in Australia |
| AL FAKHER | alfakher.com | Offers both traditional shisha and vapes |
⚠️ Some global websites may have restrictions or delays when shipping to Australia due to local regulations.
🔹 Recommended Local Retailer: AUVAPER.com
For users in Australia seeking fast delivery and exclusive deals, www.auvaper.com is a top local choice.
Why AUVAPER?
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🚚 Local Fast Delivery across Australia
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💰 Exclusive discounts for new Australian customers
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🎁 Regular promotions, bundle deals, and seasonal offers
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📦 Wide selection of disposable vapes and refillable kits
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✅ Stock from all top brands: IGET, ALIBARBAR, RELX, AL FAKHER, and more
Whether you're a first-time user or a vape enthusiast looking to try the latest models, AUVAPER offers a secure, affordable, and fast shopping experience tailored to the Australian market.
FAQ
1. What is the most popular vape brand in Australia in 2025?
As of 2025, IGET and ALIBARBAR are among the most popular vape brands in Australia due to their wide range of flavors, competitive pricing, and user-friendly disposable designs. RELX also remains a favorite for users who prefer rechargeable pod systems.
2. Where can I buy IGET or RELX vapes in Australia?
You can purchase IGET, RELX, and other top brands like ALIBARBAR and AL FAKHER from trusted online platforms such as www.auvaper.com, which offers local fast delivery, new customer discounts, and an extensive range of devices and flavors.
3. Are these vape brands rechargeable or disposable?
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IGET and ALIBARBAR mainly offer disposable vapes, with some rechargeable options available.
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RELX and JUUL are known for rechargeable pod systems with replaceable cartridges.
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AL FAKHER also provides rechargeable disposable hybrids, combining both convenience and performance.
4. Which vape brand offers the most flavors in 2025?
ALIBARBAR currently leads in flavor variety, offering over 25+ distinct e-liquid options, closely followed by IGET. Both brands frequently release new tastes based on user feedback and seasonal trends.
5. Is vaping legal in Australia in 2025?
Yes, vaping is legal in Australia in 2025, but nicotine-containing products require a prescription under current regulations. Always purchase from licensed vendors and stay informed about updates from the Australian Therapeutic Goods Administration (TGA).
6. Which vape is best for beginners in Australia?
For beginners, IGET is a great starting point due to its simple one-use design, low cost, and no maintenance. Those looking for a more sustainable option may prefer RELX with its sleek pod system and smooth nicotine delivery.